Analytics

Sharpen your leadership expertise to better analyze your environment, set direction, improve performance, innovate, and drive change. For more than 60 years, we have been developing leaders who can interpret the environment, seek out new opportunities, rally those around them, and reflect the DNA of the organization.

Portfolio

Analytics

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Overview

Sharpen your leadership expertise to better analyze your environment, set direction, improve performance, innovate, and drive change. For more than 60 years, we have been developing leaders who can interpret the environment, seek out new opportunities, rally those around them, and reflect the DNA of the organization.

Earn a Certificate

We offer short courses in Leadership & Strategy topics that track into two Professional Certificates in Strategy and Organizational Performance.

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Courses

Portfolio: Analytics

Introduction to Analytics

The words ‘analytics’ and ‘data’ are found everywhere today: from social media platforms to nearly every business area, including finance, marketing, human resources, and operations. But what do these words really mean in the context of leading an organization and leveraging data analysis to meet team and enterprise goals? This program offers leaders the opportunity to ground themselves in the core issues related to understanding analytics. Together, we will explore the shared language around data analysis, dive into how analytics is offering new insight into business activities, survey the most common tools and techniques for analysis, and leave you with some ideas about future possibilities in analytics.

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Portfolio: Analytics

Leading With Analytics

Analytics is the combination of science and art that allows organizations to transform data into actionable insights to enable effective decision-making. With increasing amounts of data available to organizational leaders, it can be challenging to generate and apply the ‘right’ information to business and organizational challenges. Learn tools and methods that leaders can apply to real-world problems using data to: determine what happened – assess what might happen – prescribe what should happen.

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Portfolio: Analytics

Analytics for Marketing – What Every Leader Should Know

Overwhelmingly, leaders of all types within organizations understand the importance of using data to inform market focused decision making and strategy – especially when the data is related to common marketing challenges related to topics like customer experience, brand management, and trends in the marketplace. However, researching and finding critical data and insights that are highly targeted, robust, and valuable can be a challenge – even with a team of technical experts supporting your efforts. In this program, we will explore the basic principles of marketing analytics through the lens of frequent marketing analytics challenges, such as customer acquisition. Using common challenges as a starting point, this program will explore baseline practices leaders can implement to support the successful acquisition and application of marketing data and analytics. This program will help leaders better frame marketing challenges and questions for which data can offer insight while uncovering core principles that technical analysts will leverage to answer your questions.

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Portfolio: Supply Chain Management

Introduction to Supply Chain Analytics

Learn functional analytic techniques to evaluate logistics and supply chain performance. Discover critical data interpretation methods and apply the information to improve logistics and supply chain performance. The course will focus on hands-on learning, and excel-based approaches for cleaning and analyzing data.

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The faculty balance institutional knowledge and real world experience. Tying this all together is incredibly important. This made all of the difference.
Seth Doman, Director, New Holland Parts & Service Sales, New Holland Corporate of North America
The lobby at Penn State's Business Building looking out onto the grounds of the Arboretum

Our Faculty Directors

Expert executive faculty who have led significant change within the private and public sectors will provide models and frameworks to help you transform vision into an action plan for results.