Introduction to Analytics: Transforming Data into Insights

In today’s increasingly complex business world, critical decisions can become ‘shots in the dark’ unless informed by relevant data. However, applications and software produce an overwhelming abundance of data that can make it challenging to focus in on answers to critical questions. To effectively leverage data, organizations need to transform it into actionable information, yet many are struggling to do that. This course introduces a repeatable process you can use to ensure you’re getting the most out of your data. Over the three-day series, you’ll learn how to transform data into robust information to be leveraged in a variety of ways to support your success. You will have the opportunity to practice this process through hands-on exercises led by Penn State, reinforced by interactive discussions with peers, ensuring that the course learnings are practical and applicable to your business setting.

Short Course

Introduction to Analytics: Transforming Data into Insights

Overview

In today’s increasingly complex business world, critical decisions can become ‘shots in the dark’ unless informed by relevant data. However, applications and software produce an overwhelming abundance of data that can make it challenging to focus in on answers to critical questions. To effectively leverage data, organizations need to transform it into actionable information, yet many are struggling to do that. This course introduces a repeatable process you can use to ensure you’re getting the most out of your data. Over the three-day series, you’ll learn how to transform data into robust information to be leveraged in a variety of ways to support your success. You will have the opportunity to practice this process through hands-on exercises led by Penn State, reinforced by interactive discussions with peers, ensuring that the course learnings are practical and applicable to your business setting.

Current Offerings

Start

Nov 05, 2024

End

Nov 07, 2024

Schedule

November 5-7, 2024: 12:30-3:45pm Eastern

Location

Live Remote

Fee

Who Should Attend

This course is ideal for managers and leaders at all levels who want to guide their teams to extract targeted, actionable information from data and leverage it in strategic decision-making.

Program Benefits

    Improve your ability to:

    • Understand foundational principles and processes that guide the effective use of data and analytics
    • Select data that will lead to highly targeted, useful information
    • Mine, process, and analyze the right data with the appropriate tools
    • Transform data analytic results into actionable and robust information
    • Dynamically apply data and insights to strategic decisions
    • Leverage your technical experts as they optimize data in support of critical business goals
    • Structure your organization to support meaningful and streamlined use of data and insights
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"Well constructed and promoted excellent cross-discussion between businesses. Helped refresh me on the core components of business analytics."

Mike Belitsky,
Commoditites Specialist, Kennametal, Inc.

What You Will Learn

In this course, you will learn a process for effectively and dynamically using data to address strategic and operational decisions critical to your business. Your lead faculty instructor, Dr. Chelsea Hammond, brings the academic expertise you expect from Penn State – and connects it with her years of consulting experience at Forrester Research to create a compelling process for effectively leveraging data that is simple to use, repeatable, and empowering for leaders of all levels.

Dr. Hammond’s approach allows you to situate yourself in the overabundance of data at your disposal and extract meaningful information from it. By understanding how to frame strategic questions and ‘see’ the data through new perspectives, you can leverage the most important data in support of critical decisions. To ensure understanding, you will practice course learnings using real-world exercises based around key business challenges.

With this foundational understanding and proven process, you will be able to communicate with your teams and analysts more effectively as they work with you to create and apply insights from data. As a result, you will be better prepared to face your most critical decisions grounded by data – as you lead your team or organization toward improved trajectory and growth.

The role of data in decision-making

  • Understand the challenges and opportunities of data
  • Clarify key elements of effective use of data
  • Leverage a process leading to the successful application of data to business decisions and strategies

Data management strategies

  • Evaluate metrics for alignment with information needs
  • Avoid common pitfalls associated with data use and application
  • Assess data quality and manage disparate data sources for efficient use

Data analysis strategies

  • Uncover the connection between data and the information it provides
  • Understand fundamental analytic terminology and approaches
  • Know when and how to apply specific analytic techniques

Insight development and application strategies

  • Guide analysts to interpret data accurately and consistently
  • Analyze data results for actionable information, not just numbers
  • Apply techniques for transforming analytic results into robust insights

Value For You and Your Organization

Data has the power to transform business, but only if effectively managed, analyzed, and applied. This starts with leaders who can instill a 'culture of data' among their teams. In this course, Penn State experts will share a comprehensive overview of how to get the most out of data, reinforced by case studies and exercises. You'll learn a step-by-step process that will lead to the extraction of robust information from data to support your organization's greater goals.

The Penn State Difference

Efficiently expand your skillset through focused courses tailored to future-oriented professionals.

Extended Learning

Accelerate learning before the course begins by accessing suggested pre-program readings and assignments through your personal learning portal. Continue to master the content after the program by downloading course decks, class recordings, and in-depth exercises.

Practical Lessons

The course illustrates core principles through relevant real-world case studies. You'll explore how organizations from various sectors, sizes, and locations overcome complex business challenges. An emphasis on step-by-step solutions will help you apply the lessons to your own organization.

Expert-led

Learn from Penn State's award-winning faculty, who have years of experience applying academic mastery to global organizations. Professors craft each course by distilling cutting-edge research into an accessible, applicable format. Questions and participation are always encouraged so that you fully leverage their expertise.

Peer Networking

Your classmates will come from all industries, organizational types, and locations, revealing to new perspectives and approaches. Group-based exercises and interactive breakout rooms encourage participants to learn from one another and network across sectors.

Faculty

This course is led by expert faculty, with extensive academic and industry leadership experience, who are committed to sharing unique insights into your organization.

Customize This Program

All programs can be tailored to your organization and team, and be delivered to groups of 10 or more. Contact us about custom program possibilities. Customize Request Info 800-311-6364
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Additional Details

Our Learning Solutions Associate will be happy to hold a seat for you in this program. A reservation does not commit you to the program until you submit the registration form online. To reserve your spot, click the ‘Save my Seat’ button next the program’s offering, listed above.

Discount Rates

  • 20%: In-Person delivery, or Live Remote delivery with 20+ participants on same invoice (Contact us to register your group)
  • 10%: Live Remote delivery

Eligibility

Tuition discounts are available for:

  • DoD or government employees
  • Penn State alumni
  • Individuals who commit to earning a Professional Certificate
  • Teams of three or more attending from the same organization
  • CSCR Corporate Sponsors and other affiliated groups (with valid discount code)

After registration, you will receive access to your personal learning portal. There you can find the following information:

  • Pre-program assignments, which prepare you for the program before the start date
  • A list of program faculty and fellow registered participants
  • Travel coordination and support, if applicable

Transfers

If an accepted Penn State Executive Programs applicant finds it necessary to transfer to another session of the same program, one transfer will be allowed with no charge if arranged more than six (6) weeks prior. Additional transfers, transfers to a different program, or transfers arranged less than six (6) weeks prior incur a charge of 10% of the current program fee.

The sponsoring company may identify a replacement candidate, but the replacement candidate must be accepted for the program through an admissions review.

Refunds

The following refunds will apply for withdraws if Penn State Executive Programs is notified in writing within the time period stated:

  • Full refund with notification received more than six (6) weeks prior to start of the program
  • 50% refund with notification received between two (2) and six (6) weeks before the start of the program.
  • No refund with notification received two (2) weeks or less prior to the start of program.

Note: The registered participant or their agent must confirm all notification of withdrawals, transfers and substitutions in writing. If written notification is not received, the full program fee will be assessed.

Cancellations

The University may cancel or postpone any course or activity because of insufficient enrollment or other unforeseen circumstances. If a program is canceled or postponed, the University will refund registration fees but cannot be held responsible for any other related charges, or expenses, including cancellation/change charges by airlines or travel agencies. In the case of postponement, as an alternative to a refund, program fees may be transferred to another session of that program.

If you have any questions or concerns about our cancellation policy, please contact us to discuss further.