Analytics

Data is a powerful force capable of disruptive innovations--but only if organizations know how to mine, analyze, and apply it. Understanding analytics becomes everyone's responsibility, starting with leaders committed to fostering a 'culture of data.' Become confident with data through Penn State's Analytics portfolio, a suite of concise courses designed for visionary professionals.

Portfolio

Analytics

Overview

Data is a powerful force capable of disruptive innovations--but only if organizations know how to mine, analyze, and apply it. Understanding analytics becomes everyone's responsibility, starting with leaders committed to fostering a 'culture of data.' Become confident with data through Penn State's Analytics portfolio, a suite of concise courses designed for visionary professionals.

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Demonstrate your specialized expertise and commitment to the industry by earning a certificate.

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Courses

Introduction to Analytics

Organizations representing virtually every industry are now inundated with a surplus of data, which promise to describe, predict, and prescribe solutions--but only if understood and leveraged correctly. This course helps leaders break data out of its silo and seamlessly integrate it across their business decisions. Through in-class exercises and interactive discussions, you will learn the foundational theories and tactics that are immediately applicable to your own organization. You'll emerge a data champion who prioritizes data analysis as the first step.

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Leading With Analytics

Data analytics is key to long-term viability but requires more than technological investments alone. It demands leaders who can confidently build organizations that embrace and communicate through data. This course helps you emerge from the information overload and help your organization claim ownership of its data. Through in-depth case studies and interactive discussions, you'll learn tools and techniques that strategically capture, analyze, and apply data to decision-making.

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Analytics for Marketing

Customer acquisition, relationship management, and retention become shots in the dark unless guided by data. But today's applications and software produce an overwhelming abundance of datapoints. Effective leaders must guide teams to align these metrics with strategic organizational goals. This course applies common data challenges and opportunities to marketing efforts, specifically focusing on customer acquisition. Hands-on exercises led by Penn State professors, reinforced by interactive discussions with peers, ensure that the lessons remains practical and applicable.

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Introduction to Supply Chain Analytics

Data analytics is the backbone of supply chain optimization, but the tools and turnaround times are increasingly complex, demanding, and often overwhelming. Breakthrough the confusion by mastering the foundational theories, exploring the tools, and connecting data to organizational impact. This 'how to' course includes relevant case studies, interactive discussions and Excel-based exercises—all with the focus on improving supply chains through data analysis.

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Evolve from simply collecting data to unlocking its full potential. Data analytics challenges business-as-usual assumptions to reveal evidence-based strategies.

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Outstanding instructors! Made all aspects of their topic clear, understandable, and relevant.

Student,
Introduction to Analytics live remote course

Our Faculty Directors

This portfolio is designed by faculty directors from the Penn State Smeal College of Business. They are executive faculty whose world-class research and industry involvement has created significant change within the private and public sectors. They have applied their expertise to design Executive Programs that balance visionary strategies and actionable results.